Digital Health Insurance for Atlantique Assurances
Digital insurance is closely following the massive growth of digital banking and this is applicable in both developed and developing countries. But one visionary bank and their technology subsidiary have decided to take health insurance to the next level and spread it across Francophone Africa.
Digital innovation in the insurance sector
While offering banking and insurance services on those markets, Atlantic Group identified the need for a digital insurance solution that provides the essentials of health coverage at best price and facilitates the full patient medical journey, placing the patient at the center.
A digital health insurance ecosystem which adds value to all players
Through its insurance subsidiary Atlantique Assurances Cameroon IARDT, the technology subsidiary DBS and with the help of Software Group, a global provider of digital financial technology, AFG created AssurTous - the first digital insurance platform in Cameroon. It connects patients, doctors, pharmacies and laboratories in a seamless omni-channel experience, providing biometric identification, multiform payment, real time monitoring of medical care activities and systematic monitoring of the customer journey.
Clients can self-onboard, sign their policy and manage their subscription services through a customer app, while agents can monitor their enrollment through an agent app.
The impact
The success of AssurTous Santé health insurance solution from Atlantique Assurances is to large extent due to the fantastic work of the young and dynamic team of the Digital Development Department under the leadership of its Director, Edmond Junior Jemba.
Two years since the launch of this digital operation, the results are mind-blowing: 3 million dollars in revenue, 1.1 million claims, 45,000 beneficiaries, 600 acceptors. This data enabled the Atlantic insurance company to win the title "Award N°1 in Health Leadership in Cameroon by the Ministry of Public Health in 2021, as cited in Echos Sante media.